Printing Media Sizes Printing media comes is standard sizes. The size is chosen primarily because of the sizes accepted by the printing machines, both in digital and offset. It is very important to understand the size of the media available because that will help us calculate the number of products we can 'fit' on a single sheet. When designing or creating a print product, the first thing one has to define and specify is the final size of the product. Then one has to calculate the number of such products that can be created from a standard size of paper available for the printer.
For example if the product is an A6 postcard, the total number of cards that can fit in an A3 sheet is 8. To understand this, first let us understand the types of sizes.
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Screen printing & pre-cut paper If the paper is already cut to a certain size which is smaller than the available size, neither digital nor offset can be used. For example if the business cards are already cut before printing, these cards cannot be fed into a digital printer or an offset machine. Hence the only way to print on non-standard sizes is via screen printing.
Large sizes and wide format printing Wide-format printing allows for much larger sizes of end products. The wide-format media comes in rolls and they can print on as long a length one wants. The width is restricted, again, to the media roll size or the machine width. Typical wide format printing is in 5 feet length or 3 feet length. So if you need to a huge poster which is 10 feet by 10 feet, we can do by sticking 2 posters of 5' x 10'.
Media Size, Final Print Size, Final product size The printing will never cover the complete sheet or media as it cannot print all the way to the edge of the paper. This is because the print machine needs some space to hold the paper and slide it through from the sides. Printers always need a border of a few mm around the design and hence the media or sheet size will always be larger than the print. Further, after printing, the edges need to be cut and some error margin needs to be kept for that as well (covered in bleed and crop marks). Hence the sheet size cannot be completely used and divided into the final print sizes.